Despite the good news of the eventual easing of inflation (A Little Good News) viewable on the horizon, this doesn’t mean that your customers will emerge unscathed.
Jennifer Dowty has published an excellent article in this morning’s Globe and Mail (The consumer is about to be squeezed: What TD is now forecasting for housing, interest rates, and the loonie.‘) – I recommend that you read this article if you are a leader of a small or mid-sized business in Canada.
Dowty summarizes TD’s outlook over the next two years as being characterized by a contraction in consumer spending, a rise in unemployment, stagnant growth, while prices will stabilize somewhat.
Have you planned a sustainable path through this environment? We can help.