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Sales Growth

Are we clear on our buyer?

One of the most consequential decisions that your team can make is deciding ‘who is our buyer?’…the target market.

It’s important to get right, but if you don’t get it quite right…it’s always changeable (it just costs more money).

Here’s a framework to help Boards and managers zero-in on the most profitable client group:

…this worksheet might also be helpful to you, in designing your service: