defining the social enterprise's buyerOne of the most consequential decisions that your team can make is deciding ‘who is our buyer?’…the target market.

It’s important to get right, but you’rer not dead-in-the-water if you don’t get it quite right…it’s always changeable (it just costs more money).

Here’s a framework to help Boards and managers zero-in on the most profitable client group:

…this worksheet might also be helpful to you, in designing your service:


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  1. Pingback: How to determine the right social business concept – Sprout Ventures

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