Skip to content
  • Home
  • Services
    • Growth
    • Acquisitions
    • Exits
    • Social Enterprises
  • About Us
    • Join Us
    • Privacy
  • Resources
  • Search
simone group lifecycle marketing logo
Simone Group
Strategic Marketing for SMBs
Linkedin
  • Home
  • Services
    • Growth
    • Acquisitions
    • Exits
    • Social Enterprises
  • About Us
    • Join Us
    • Privacy
  • Resources
  • Search
Tag: interactive resource

Tag: interactive resource

Assessing viability of multiple options

Assessing viability of multiple options
 1 minute read / interactive resource

When your Board is faced with the situation of having too many options and too few resources, the best way to plot the path forward is to assess the net present value (NPV) of the cash generated of each social enterprise under consideration by your Board.

Read more"Assessing viability of multiple options"

10% growth: how would you deliver it?

10% growth: how would you deliver it?
 1 minute read / interactive resource

As a Sales leader tasked with delivering (say) a 10% growth across a team of sellers, how would you go-about delivering this mandate?

Read more"10% growth: how would you deliver it?"

Are we clear on our buyer?

Are we clear on our buyer?
 30-second read / interactive resource

One of the most consequential decisions that your team can make is deciding ‘who is our buyer?’…the target market. It’s important to get right, but you’rer not dead-in-the-water if you don’t get it quite right…it’s always changeable (it just costs more money). Here’s a framework to help Boards and managers …

Read more"Are we clear on our buyer?"

Mind your revenue gap

Mind your revenue gap
 1 minute read / interactive resource

One of the simplest and most effective tools that ED’s, Boards, and social enterprise leaders can deploy is a gap analysis.

Read more"Mind your revenue gap"

Turnaround planning

Turnaround planning
 1 minute read / interactive resource

A fundamental activity for senior leaders and Boards is turning around at-risk or under-performing business units.

Read more"Turnaround planning"

Marketing plan challenger

Marketing plan challenger
 30-second read / interactive resource

Do you have a high performance marketing plan? Is it capable of delivering your strategic objectives – particularly your sales goals? Get a sense of the effectiveness of your Marketing Plan to power the achievement of your sales goals:    

Read more"Marketing plan challenger"

Are you priced right?

Are you priced right?
 30-second read / interactive resource

Before you launch your social enterprise, you’ll need to determine with a good degree of certainty that your product or service is priced optimally.

Read more"Are you priced right?"

Deciding which sales development strategy is best

Deciding which sales development strategy is best
 1 minute read / interactive resource

Imagine that you’ve been given the assignment to increase sales by 5%. You can’t raise prices.  You can’t add more staff.  You don’t have the budget for additional marketing support. What do you do? The worksheet below presents you with two options – and the process to identify others, to …

Read more"Deciding which sales development strategy is best"

How motivated is your team?

How motivated is your team?
 1 minute read / interactive resource

A motivated team is a high-performing team. A motivated team generally scores high on measures related to Desire, Ability, and Belief in the company. This Team Motivation Diagnostic will help you identify structural areas for improvement with your team by giving you an initial Overall Motivation Score: Complete this Team Motivation …

Read more"How motivated is your team?"

Understand your market leverage

Understand your market leverage
 1 minute read / interactive resource

The positive elements are substantial: a forced reflection on each of Strengths, Weaknesses, Opportunities, and Threats is clearly valuable. …the challenge arises in what to do with the information. For example: do we deploy our strengths to offset our weakness? do we deploy our strengths to defend against threats? …or, …

Read more"Understand your market leverage"

Posts navigation

1 2
©2021 Simone Group
Toronto / Edmonton
403.796.5172
  • Home-
  • Services-
  • About Us-
  • Resources-
Back to Top