Preventing your customers from using competitors is particularly important for businesses operating in mature industries.
While this may seem obvious, the effort is complicated when customers are not locked-into using your service for an extended period of time (contractually, or through strong interpersonal relationships).
We help businesses identify their most influential, profitable, and high-potential client relationships – often the ones that they take for-granted, or know the least. Then, by measuring service gaps (client expectations of service delivery vs actual delivery experiences), we help customers zero-in on the service improvement actions that will have the biggest impact on high value client retention.
Take this quiz to assess your market preference score: