Retain and Expand

retention marketingPreventing your customers from using competitors is particularly important for businesses operating in mature industries.

While this may seem obvious, the effort is complicated when customers are not locked-into using your service for an extended period of time (contractually, or through strong interpersonal relationships).

We help businesses identify their most influential, profitable, and high-potential client relationships – often the ones that they take for-granted, or know the least. Then, by measuring service gaps (client expectations of service delivery vs actual delivery experiences), we help customers zero-in on the service improvement actions that will have the biggest impact on high value client retention.