Social enterprise development processWorking with the board of a not-for-profit, we shepherded the development and adoption of a strategic plan focused on growth and sustainability.

By identifying risks and opportunities, the board unanimously adopted a strategic plan that:

  • focused on a new approach to fund-raising (managing it like a typical business sales function, instead of a charitable fundraising function)
  • an outward-facing, consumer and funder-sensitive brand
  • an inward-facing active brand promise
  • a social enterprise framework that emphasized low-overheads and licensing of intellectual property
  • a board balanced scorecard that equalized operational risk and market development KPI’s

Is your sales effort sustainable? If there’s any doubt in your mind, we ought to talk:

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