Ron is a Strategy Consultant and business leader with extensive marketing and product innovation experience across multiple sectors – with leadership assignments in Canada, the US, and the UK.

Following roles with PepsiCo and Gallo Winery, he served as a Corporate Officer, Vice President, and member of the Executive Committee of the financial services arm of Canadian Tire Corporation.

Benchmarked as having a Leadership Profile within the top quintile of North American executives, Ron has:

  • Led a business unit that generated ~$110 million EBT, had 2.2 million customers, and grew at a 12% annual rate for 10 consecutive years
  • Led a $24 million emergency assistance business that ranked in the Top 5% for employee satisfaction (staff of 155)
  • Led a National Advertising Committee that served 325+ franchise owners, with a $7 million advertising budget
  • Led an enterprise Project Management Office, overseeing $20 million of implementations
  • Led a field sales force of 400+ sales reps across 3 partner agencies, with a $13 million operating budget
  • Chaired multiple cross-functional committees related to leadership, operations, marketing, and project prioritization

Prior to co-founding SimoneGroup, Ron founded a marketing and managed services company that helped organizations build more profitable relationships. Clients included Chase, TransAmerica, Manulife, Home Capital, and CAA.

Over the course of his career, he has been a featured speaker at a number of events with the Canadian Marketing Association, Brock University, and the Ivey Business School, to name a few.

Ron is a graduate of the Ivey Business School and currently resides with his wife in Niagara, Ontario.