Recruiting a manager for a social enterprise is a significant step, and requires careful examination of the experience, aptitude, and credentials of the individual.
First, let’s discuss what the job involves:
- Most social enterprises connected to not-for-profits will be connected only at arm’s length, which means the leader of the social enterprise must be capable of operating independently, with minimal interaction from the leadership and board of the not-for-profit.
- Because of the this, the individual should be well-versed in financial planning, accounting, human resources, leadership, communications, marketing, and sales. 10 Years experience and an MBA are good places to start.
When you’ve whittled your candidate list down, look for the following characteristics:
- Entrepreneurial Drive – Make no mistake, without a strong and proven entrepreneurial drive, your social enterprise will fail. Take the time, find the right person.
- Backgrounds as an entrepreneur, seller, marketer will all be helpful.
- We suggest avoiding ‘communications’ and ‘fundraising’ applicants, as these are not the required skill sets, and the individuals will likely have trouble adjusting to the uncertainty of the role.
- Analytical skill – specially in the early-going, exceptional analytical and presentation skills will be required to identify and communicate market opportunities
- Marketing – look for someone who has handled marketing in startup organizations, and is comfortable with digital marketing, sales, and agency management
- Sales & Relationship Building – once the business gets moving, you’ll need your key leader to transition to being a team builder, relationship builder, and closer. These are unique skills.
Take your time and get the right person on board.
If you need an extra pair of eyes on shortlisting the resumes, we’re pleased to help.