One of the simplest and most effective tools that leaders can deploy is a sales gap analysis.

In essence, it asks 2 questions:

1. Where are we likely to end-up?

2. Where do we want to end-up? …the difference is the gap.

The management challenge is in figuring out how to close the gap – that’s why sales leaders make the big bucks. Run your numbers here, and use the dozen or so tools below to determine your strategic options:

If you find yourself shy of where you need to be…we should talk.