It’s a tough, but generally useful exercise for every business to look inward every now and then, and challenge the current pricing model:

  1. Will the market bear what you intend to charge?
  2. Is what you intend to charge enough?
  3. Is the intended price too much?
  4. How will you achieve sales at varying price points?

Use this worksheet to test various pricing strategies, and identify the break even number of units you’ll need to achieve your target: