Most industries have lead generation platforms that drive traffic, qualified leads, or closed sales to their subscribers – which of course is a good thing. Good third party platforms send all client/prospect data to the subscriber, in exchange for their monthly fee and/or a reasonable commission (if it’s a closed sale that’s sent). But some … Read more
Payment methods are something that SMB’s sometimes take for granted. Too often, it’s a quick check: Do we accept major credit cards? If yes, proceed to 2 Do we accept debit? If yes, get on with business. …and that’s the problem. Times are changing, and quickly. Customers have come to expect services like subscriptions with … Read more
You know product sampling: it’s largely what clogs the aisles when you visit Costco. But it goes beyond that: It’s the free trial of a service, before you buy It’s the base price that relentlessly upsells you to premium It’s the free coupon that encourages you to visit a restaurant “Does it work?” Roughly 35% … Read more
I walked into a small business (a restaurant) near my home yesterday, and was saddened to see that I was the only one there. While the restaurant may have been going gangbusters during lunch – it kinda had the vibe that they hadn’t really seen a customer in a while. I asked the owner about … Read more
Living in Edmonton, street closures due to construction are a frustrating fact of life. Drivers patiently (usually) line up and wait their turns to navigate their way through the seemingly never-ending road closures and construction sites. But we all see the empty parking lots and stores as we creep-by them: ‘those retailers must be struggling … Read more
Buried within every service provider’s customer and prospect base is substantial growth potential, hidden in the form of under-engaged customers who might be ready for cross-sell. The challenge is knowing who might be interested in which product, and when. In its global survey, Bain & Company identified a willingness by policyholders and banking clients to … Read more
Companies with a higher share of recurring revenue tend to have higher valuations. Our Stratum Five group helps our clients maximize their potential, by developing high-value, client-centric recurring revenue businesses and business models. We have expertise with recurring revenue business models including: Retainer/contract fees Interest Insurance Subscription/memberships Licensing Acquisitions Partnerships and JV’s Every model improves … Read more
Mature markets can be identified in two ways: Lack of growth Increased competition Of course, lack of growth is really how your organization describes it (number of clients, value of client portfolios, spend per client, etc) No matter how these headwinds affect your business, it’s likely that your market has reached some level of maturity, … Read more
