Do you know your market share?
- how about your market share by product line, by locality or neighbourhood?
The power in knowing – even estimating – this information, is in identifying opportunities for growth by product line and prioritized roll-out by locality.
The worksheet below is a simple way for FI’s to calculate their market share, based on total customers (not dollar volume).
Try it by product line – if you’re getting less than 100% in any locale or product line…we should talk.