Competitive advantage is a notion that helps organizations find, understand, and leverage their unique strengths…and organize their businesses around them to create lasting value.
If the organization successfully understands their competitive advantage, it can enjoy a period of sustained advantage in the market, the benefits of which can include higher sales, higher customer loyalty, lower costs, and higher profitability and cash flow.
Social Enterprises sometimes don’t know what their competitive advantage is:
- does it flow from the parent organization?
- is it related to the customer-group?
- does it relate to the enterprise’s position in the community?
- is it financial?
- does it flow from proprietary processes or technology?
- is it something else?
Determine your market leverage here (Leverage = Strengths + Opportunities)