healthcare marketing

Getting patients off of the surgical wait list.

Every Canadian knows about the dreaded ‘surgical wait list’. We worked with a leading US-based, near-border hospital recently, to develop patients who are currently waiting for surgery or other diagnostic procedures in drive-distance Canadian markets. The process involved: Internal marketing and communications – while the US-based hospital was close to the border, nuances related to Read more about Getting patients off of the surgical wait list.[…]

$17M profit from consumer loans

Working with a leading provider of consumer loans, we generated $17M of profit opportunity from this Canada-wide, year-long project. The process unfolded like this: Client profiling via interviews and test-market campaigns Test campaigns deployed to fully understand digital behaviour of consumers, including platform, time of day, demographics, month/day influences, location influences, volume demands per loan, Read more about $17M profit from consumer loans[…]

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$23.5M new mortgage originations in regional markets

Working with regional providers, we developed $23.5M of new mortgage origination opportunities from 4 non-contiguous regional markets. The process: Client profiling via interviews and test-market campaigns Various messaging/imagery combinations tested, including tests aligned with incumbent messaging. Consumers responded most to messages of originality and value provision. Critical success elements: Local market client profiling. Calibration of Read more about $23.5M new mortgage originations in regional markets[…]

partner with simone group

$81M profit from home equity loans

Working with a leading provider of home equity loans, we developed $81M of profit opportunity from this national promotion. Market conditions: High home values in Toronto/Vancouver provided strong beach-heads to leverage Bank of Canada concern about increasing high debt levels, threatens to raise interest rates in months ahead – provides chilling effect on new mortgages Read more about $81M profit from home equity loans[…]

‘Moneyballing’ the pipeline

Some time ago, a client of ours asked us to advise on accelerating growth in a stagnant market. With a well-used and current CRM program in place, a database of several thousand prospects, and two well-trained and professional sales Reps (who were constantly swamped), they seemed to be in pretty good shape. I was shown Read more about ‘Moneyballing’ the pipeline[…]