6-Step Roadmap to Develop a Profitable and Sustainable Social Enterprise (e-book)

With increasingly challenging funding environments, progressive Not for Profits are acknowledging the need to diversify their revenue base to survive. The development of social enterprises – either within the organization itself or at arm’s length – is an increasingly smart way of diversifying revenues, while reaching a larger potential donor base. This ebook lays out Read more about 6-Step Roadmap to Develop a Profitable and Sustainable Social Enterprise (e-book)[…]

process issues - managing the handoff

Service marketing: managing the hand-off

Most service businesses have at least one hand-off of customers or prospects – from one system to another or one person to another. The challenge for many businesses comes when the hand-off is incomplete, delayed, or missing altogether. We’ve all experienced simple variations of it: we order one thing, and get another at a restaurant Read more about Service marketing: managing the hand-off[…]

Marketing Math

Do you know your market share?

While market share can be a tough thing to discover, it’s a really useful tool in strategic market planning.  Knowing, or at least estimating market share will provoke meaningful discussions around: Pricing Direct sales/conversions Advertising strategy Social media strategy Service quality Get started by estimating your market share by using this tool:

stand apart from the crowd

How not to be average (the easiest way to stand apart from the crowd)

Every business is focused on differentiation – that special nugget of uniqueness that makes people come back for more. For most businesses – particularly in the service industry – it’s not that hard – just pick up the phone, and talk to customers and prospects. Prospects want (and need) to know when you’re arriving. They Read more about How not to be average (the easiest way to stand apart from the crowd)[…]

DIGITAL

Ad Efficiency Planner

If you’re thinking about running a print or digital ad campaign, you’ll be laser-focused on making sure that that your media buy actually brings you the results you’re looking-for. This tool will help you focus your media buy (before you buy) – to ensure that your inefficient spend is minimized, and that you’re selecting the Read more about Ad Efficiency Planner[…]

get more clients

Incentive travel ROI Planner

If you’re considering incentive travel to stimulate sales, you’ll want to get a sense of the ROI potential of the program before you get too far with it. The good news is that incentive travel is a leading tool to ignite sales.  The bad news is that if it’s not done properly, it can be extremely Read more about Incentive travel ROI Planner[…]