Not-for-profits can develop a strategy to optimize donations by challenging donation prospecting efficiency via a tool called the pipeline velocity calculator.
The tool leads us to ask the questions that will support consistent and meaningful forward momentum, specifically:
- What initiatives can we enact to get more leads?
- How can we improve our close rate?
- Is there a way to increase our average ask?
- What strategies can we enact to reduce our cycle time?
With databases typically degrading by 5-10% per year, the challenge for not-for-profit executives is really one of replenishment of high value prospects.