Assessing the relative value of a target

Assessing the relative value of a target

Once a target has been identified, and well before the go/no-go decision is made, a relative assessment of the target’s value has to be made.

Generally, that’ll involve a consideration of the business on its perceived merits, but consideration needs to be given to competitive strategy as well.

This worksheet will give you what you need to assess the relative value of a target:

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