Simone Group

About Us

Founded in 2010, we service clients in Canada and the northern US from our offices in Toronto, Niagara, and Edmonton.

We’ve worked with FI’s, insurers, and member service organizations on projects ranging from card marketing, new card launches, mortgage and related service leadgen, customer retention and acquisition strategies, service augmentation, and more.

In the retail and hospitality sectors, we have launched private credit cards, augmented services, and lead numerous customer acquisition initiatives.

Our work in the healthcare and not-for-profit sectors has involved leadership of new product-market initiatives.

We’ve worked with brands including Transamerica, Chase, Home Trust, Scotiabank, BCAA, CAA, 18 Asset Management, Giant Tiger, Manulife, Cashco Financial, Good Samaritan, Compassion Trust, Marriott, Best Western, Stratford Festival, CLS, University of Vermont Health Network and many more.

Our mission is to achieve our financial objectives by helping our clients and partners achieve theirs.

We realize our mission by partnering with providers of financial services, both at national and local levels.

We value relentless focus on process innovation and value creation benefits end-consumers.  We manage our relationships with candour and confidentiality.

We are committed to nurturing high value partnerships and client relationships that endure.

We’ve driven hundreds of millions of dollars of sales opportunities for companies in the financial services, insurance, member services, retail, healthcare, hospitality, and not for profit sectors.


  • Simone Group is a division of Stratum Five Inc.

James is a Strategy Consultant and Marketing specialist with broad experience in the corporate and not-for-profit sectors. A process-driven executive with a record of creating exceptional shareholder value for businesses searching for gains in very competitive markets, James has developed and executed strategies that created sustained revenue market share leadership for brands in competitive service-driven markets.

His expertise has been applied in the financial service, healthcare, consulting, personal services, and hospitality sectors, including Home Trust, University of Vermont Health System, CLS, Marriott, and CBT.  As a Strategic Consultant, James has taken on early-stage leadership roles with companies in the healthcare and publishing sectors.

He holds an MBA from the Edinburgh Business School.



Ron is Founder and President of Stratum Five Inc, a revenue-growth solutions agency. A business line leader with extensive practice in mass and direct-to-consumer marketing channels, Ron is regarded as one of the most experienced Revenue Enhancement professionals in North America. Clients have included JP Morgan Chase, TransAmerica Life, and CAA.

Prior to founding Stratum Five, Ron was a Corporate Officer, Vice President, and member of the executive team of Canadian Tire Financial Services (CTFS), one of the most innovative and successful financial services organizations in North America.

Under his leadership, earnings from cross-sell services quadrupled. His portfolio of insurance, extended warranty, membership services, and reinsurance was independently benchmarked to be five times more profitable than any like-scaled North American credit card issuer.

Ron is a graduate of the Ivey Business School at Western University.