A picture of an employee of a senior living facility, dressed in blue scrubs, engaged in a happy moment with a resident of the assisted living home. He has his arm around her and she is enjoying the moment.

We bring your team broad experience in data-driven performance enhancement.

From Strategic Planning to Project Management, we help clients focus on the key factors that drive employee engagement and customer satisfaction to produce financial sustainability. 

James Simone
CoFounder and Managing Partner

James is a Strategy Consultant and performance improvement specialist with broad experience in the healthcare sector as an executive, consultant, and board member.

James has developed and executed strategies that created sustained revenue market share leadership for brands in competitive service-driven markets – including those operating in the healthcare, senior living, hospitality, and allied sectors.

James has worked with leading healthcare and senior care providers, hospitality providers, survey vendors, and consultants across the continent on projects that led to deeper understandings of the importance of engaging and retaining employees, enacting employer-of-choice strategies to attract employees, and managing performance improvement programs for complex healthcare organizations (in the USA).  Additionally, he has:

  • Spearheaded projects that have helped our clients reduce turnover via employee engagement strategies.
  • Implemented strategies that helped position our clients as employers of choice, attracting and retaining more and better talent in their fields.
  • Challenged and improved ED throughput in high volume departments, increasing patient flow, and the number of patients served daily
  • Supported innovative attraction and retention strategies for a leading long term care provider
  • Coached both corporate-level and site specific leaders on navigating budgetary constraints, HR limitations, and corporate objectives, to achieve strategic initiatives. 
  • Led a $30M multi-unit subsidiary of a North American hospitality enterprise to top 1% employee engagement and retention 
  • Provided internal audit services to a hospitality system with 60 outlets in 3 countries

He has served on numerous boards over the years and lives in Edmonton, Alberta with his wife, Wendy.

James is a graduate of the Edinburgh Business School.

Ron Simone
CoFounder and Managing Partner

Ron is a Strategy Consultant and business leader with extensive marketing and product innovation experience across multiple sectors – with leadership assignments in Canada, the US, and the UK.

Following roles with PepsiCo and Gallo Winery, he served as a Corporate Officer, Vice President, and member of the Executive Committee of the financial services arm of Canadian Tire Corporation.

Benchmarked as having a Leadership Profile within the top quintile of North American executives, Ron has:

  • Led a business unit that generated ~$110 million EBT, had 2.2 million customers, and grew at a 12% annual rate for 10 consecutive years
  • Led a $24 million emergency assistance business that ranked in the Top 5% for employee satisfaction (staff of 155)
  • Led a National Advertising Committee that served 325+ franchise owners, with a $7 million advertising budget
  • Led an enterprise Project Management Office, overseeing $20 million of implementations
  • Led a field sales force of 400+ sales reps across 3 partner agencies, with a $13 million operating budget
  • Chaired multiple cross-functional committees related to leadership, operations, marketing, and project prioritization

Prior to co-founding SimoneGroup, Ron founded a marketing and managed services company that helped organizations build more profitable relationships. Clients included Chase, TransAmerica, Manulife, Home Capital, and CAA.

Over the course of his career, he has been a featured speaker at a number of events with the Canadian Marketing Association, Brock University, and the Ivey Business School, to name a few.

Ron is a graduate of the Ivey Business School and currently resides with his wife in Niagara, Ontario.


For further information, please contact us