Our Story

Our mission is to develop and manage new sources of revenue for our partners.

We achieve our objective by initiating projects that create new and sustainable growth opportunities.

We select and develop projects based on their ability to:

  1. Create sources of profitable, sustainable revenue.
  2. Improve the community in which the business is situated.

We are committed to nurturing high value partnerships and client relationships that endure.  We manage our relationships with candour and confidentiality.

Founded in 2011, we service clients in Canada and the northern US from our offices in Toronto, Niagara, and Edmonton.

We’ve driven hundreds of millions of dollars of opportunities for companies in sectors including personal services, financial services, insurance, member services, retail, manufacturing, healthcare, not-for-profit,and hospitality sectors.

We’ve worked with brands including Honda, Easton, CBT/Good Samaritan, Transamerica, Chase, Home Trust, Scotiabank, BCAA, CAA, 18 Asset Management, Giant Tiger, Manulife, Marriott, Best Western, Stratford Festival, CLS, University of Vermont Health Network and many more.


James Simone

James is a Strategy Consultant and Marketing specialist with broad experience in the corporate and not-for-profit sectors.

A process-driven executive with a record of creating exceptional shareholder value for businesses searching for gains in very competitive markets, James has developed and executed strategies that created sustained revenue market share leadership for brands in competitive service-driven markets.

He has launched several enterprises, and consulted on the acquisition and management of many others – all through the lens of creating sustainable growth for sponsoring partners, through excellent services.

His expertise has been applied in the financial service, healthcare, consulting, personal services, and hospitality sectors, including Home Trust, University of Vermont Health System, CLS, Marriott, and CBT.  As a Strategic Consultant, James has taken on early-stage leadership roles with companies in the healthcare and publishing sectors.

James is an active board member in the not-for-profit community in Edmonton, where he is involved in social businesses at a governance level.

He holds an MBA from the Edinburgh Business School.