Next-level business development
Deploy an integrated marketing and business development strategy that blasts through ‘same old-same old’ to deliver sustainable growth.
You’ll get a confidential strategic growth plan, fully customized to your organization’s mission and resources to assure that it is realistic, attainable, and affordable.
Reach, educate, and engage new prospects and customers.
Invigorate your digital presence, while providing prospect and customer value at every digital touch-point. Deepen and score your relationships with your prospects to ultimately grow your share of the market.
Add-to or augment your team with trained pros who are ready to hit the ground running.
Our team brings the depth of experience and training needed to manage your campaign – on the ground or virtually – while working seamlessly with yours.
HOW WE HELP
When market conditions are changing quickly, or what used to work no longer does – it may be time to revisit your current marketing/business development strategy and capabilities.
- Would better-engaged prospects/sponsors help you achieve your objectives?
- Could your organization’s digital marketing be more effective?
- Are you reaching your buyers, distributors, or other prospects as effectively as your competition?
- Need to identify and establish higher-performing strategic relationships?
- Are new buyers out there (but you just don’t know where)?
Simone provides KPI-driven people and business development process discipline that integrates strategy, discipline, and people assets to go well beyond the traditional ‘4P’s’…to grow your business.
- You’ll call attention to your organization, and the issues that matter in your market.
- You’ll attract and build partnerships that produce results.
- You’ll drive your top line.
It’s horsepower, and it delivers growth.
Keep your clients. Sell more to your clients. We'll show you how.
Invigorate your pipeline with high value new prospects, distributors, and reps.
Develop sustainable new products, web-sites, and social enterprises.
When was the last time that you completely assessed your market?
Close more business. We can help.
With increasingly challenging funding environments, progressive Not for Profits are acknowledging the need to diversify their revenue base to survive. The development of social enterprises – either within the organization itself or at arm’s length – is an increasingly smart way of diversifying revenues, while reaching a larger potential donor base. This ebook lays out Read more about 6-Step Roadmap to Develop a Profitable and Sustainable Social Enterprise (e-book)[…]
Increase their prospective donor pool significantly – without really having to invest much in the effort.
We all want our brands to resonate with our markets – but how will we know if they do, and what can we do about it even if we could tell? Use this tool to get a sense of your brand’s alignment with your market, and opportunities for improvement:
Most service businesses have at least one hand-off of customers or prospects – from one system to another or one person to another. The challenge for many businesses comes when the hand-off is incomplete, delayed, or missing altogether. We’ve all experienced simple variations of it: we order one thing, and get another at a restaurant Read more about Service marketing: managing the hand-off[…]
Increase market share, attract funding, and grow – by attracting high value prospects and building your pipeline.
Benefits provided include:
Increased pipeline velocity, realized via optimized CRM, and sustainable customer-facing campaigns that actually move the needle on pipeline growth
Just because leads are aware of your service doesn’t mean that their ready to buy yet. You’ll convert more leads to bona-fide, buy-ready prospects, by delivering high-value, aligned educational content, directly to your prospects. Prospect interactions with the content determine their engagement level – and the timing and frequency of follow-up.
Every touch-point is scored, so you can see the emerging buy-readiness and engagement levels of your prospects in real time.
You’ll get 3 new options to close new business:
You’ll identify your most influential, profitable, and high-potential client relationships – often the ones that they take for-granted, or know the least.
While market share can be a tough thing to discover, it’s a really useful tool in strategic market planning. Knowing, or at least estimating market share will provoke meaningful discussions around: Pricing Direct sales/conversions Advertising strategy Social media strategy Service quality Get started by estimating your market share by using this tool:
Is there a rough road ahead for your business? This tool – adapted from Porter’s 5 Forces Model – will give you a sense of significant lurking dangers on your horizon. Use it to identify, then investigate, then correct issues that appear as less than optimal.