Most businesses do a good job with the ‘4-P’s’ of marketing (Product, Pricing, Promotion, Place/Distribution).
Simone extends these basic marketing capabilities by applying KPI-and process discipline to go well beyond the 4P’s. By re-defining prospects, based on behaviours, aptitudes, and abilities-to-engage, we increase the effectiveness of marketing initiatives for our clients, and layer-in elements such as productivity, story telling, brand-integration, and data management.
We add the marketing horsepower needed to extend your marketing capabilities, and drive the volume you need – from the prospects you need it from:
- KPI-driven, and entirely focused on revenue generation and acceleration. You get results. We don’t waste your time or your money..
- Always confidential and aligned with your regulatory and compliance requirements.
We take an ‘always on’ approach to prospect engagement – identifying which are the likeliest to buy, and developing individualized marketing strategies that accelerate these highly desirable prospects to become ready for closure (or the strategic ask).
Our professional consultants add depth of experience and training in marketing, sales, and marketing automation, and social media platforms – while working seamlessly with your team – we add horsepower to your team when you need it. Our experience cuts across industries such as healthcare, hospitality, finance, SaaS, health/fitness, consumer goods, and not for profit.
We combine the disciplines of direct, social, search, content, and just-in-time marketing to help you engage and develop meaningful relationships with measurable volumes of high value prospects.
Highly customized to your needs, elements include content marketing campaigns that identify the emerging buy-readiness of prospects as it identifies cross-sell opportunities, targeted social media campaigns (including content) customized landing pages, text marketing/couponing, and complete stat reviews and active management.
We help you reach them at home, work, and while shopping. We bring extra power to your marketing and sales capacity – when and where you need it.
Prospects enter your sales funnel through social media, your site, a campaign/site-specific landing page, or through a direct email link.
Then, through a direct-to-consumer multi-media campaign, they are educated about the relative merits of your brand, and how it will benefit their household. Interactions are scored, and data is accumulated on the likeliest buyers in the market, increasing the efficiency of both your direct sales team and your marketing messaging.